Consumer Behavior

1What factors are included as cultural influences on consumer behavior?
2what is culture
3what are some of the main characteristics of Canadian culture as identified by Maclean's 1999 and 2000 polls ?
4what is it important to identify cultural shifts?
5 what is subculture
6what are three Canadian subcultures mentioned in this text?
7 How has Scotiabank targeted Native -or aboriginal-Canadians ?
8 why are ethnic consumers important to marketers?

formatiive work 1 sept 26

cours 1 Caroline Jutras Boisclair

OUTLINE COURSES

*** 3 stars
-BUILDING A STRONG FOUNDATION
-interest : I found the concept really interresting , In stead of a pen and a paper sheet , the test on the computer was really interactive , maybe a little bit long but the test was really informative about getting the essential informations .
-difficulty level: Well we need to follow all the steps because there are a lot of new information but it's quite easy to do , i guess it depends of the personal level .
-what I learned : I learned the important to mark up the importants information , to make a fast reading , to find the main ideas of a text and to distingued facts of opinions .
-my score 77%

OUTLINE COURSES # 2
**** 4 stars
-VOCABULARY
-interest: This one was my favorite because i really wanted to improve my vocabulary
- difficulty level: Quite hard because the choices word were really unfamiliar to me
-what I learned : I learned to be carefull with the main context , this way we can find out what the word really mean without
look up in the dictionnay ... of course it's not alway working!
-my score 68 %