Consumer Behavior

1What factors are included as cultural influences on consumer behavior?
2what is culture
3what are some of the main characteristics of Canadian culture as identified by Maclean's 1999 and 2000 polls ?
4what is it important to identify cultural shifts?
5 what is subculture
6what are three Canadian subcultures mentioned in this text?
7 How has Scotiabank targeted Native -or aboriginal-Canadians ?
8 why are ethnic consumers important to marketers?